How pervasive is right-wing media? ~45 million uniques

This post will attempt to quantify the right-wing media circus.  If you think Fox News and Rush Limbaugh are the 800-pound gorillas in the room, then I’d like to introduce you to Breitbart, Ben Shapiro, the Daily Caller, Steven Crowder, Mark Dice and Jordan Peterson, among many many others less gargantuan, but still dangerous chaos-provoking primates.

Only 2.3 million people watch Fox News in a given weeknight during primetime (Nielson, June 2018).  The vast majority of conservative media is consumed on several mediums. For example, 14 million unique listeners per week for Rush Limbaugh (Talker, June 2018), 16 million Facebook engagements per month for The Daily Wire (Newswhip, June 2018), 15 million unique monthly visitors to the Drudge Report (Quantcast, June 2018), and on and on.

Below are some numbers to help frame (*very roughly*) how many unique people consume conservative media in a given day / week / month.  I did not account for the frequency in which they consume – impossible to tell – but I do not believe this matters all that much. Whether a casual or obsessive consumer of conservative media, the idea one simply consumes signals a willingness to buy what they’re selling.  In some instances, I provided liberal / mainstream / celebrities as comparison. My estimation below is 45 million + people. It’s very very rough (lots of immeasurable assumptions), but a good start.

Of course there are plenty of conservative media trolls I’ve left off these lists, but I’ve included most, if not all, of the most popular.  The smaller voices are inconsequential in measuring conservative reach.  They likely all overlap with the the more popular outlets.

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